Advertising and women

A disturbing but disgusting reality of the advertising world.

How is advertising shaping the image of women - Phewwww

Advertisements, as a medium and message, have transformed from being "what is" to "what we think is". The repercussions of these advertising messages on the sub-conscious mind is very hard to get rid off and creates a pseudo-reality than what is actually the reality. For example, If a women's face is altered/touched on an average 20 times before it becomes the cover of a magazine, where is the reality ? This pseudo realistic image is then used as measure by society at large to compare with innocuous regular women and girls. It is pathetic and I agree we all are part of the society which is in this bandwagon of comparison and feel ashamed.

While I agree that advertisements need to exaggerate and dramatize to capture the attention of the viewer in a limited span of time, it is not acceptable to push down messages which are nothing but LIES. 

Please watch the below video to fully understand the harmful impact of "WRONG ADVERTISEMENTS". 

The speaker in the video below is the creator of the video series - "killing us softly"

Demeaning ads